We all deserve second chances, a chance to radiate from within and project that glow outward. BBDation exemplifies this concept, having evolved from its outdated silver bottle design. The brand sought a transformation for its already outstanding foundation formula, and that's where my role became pivotal in giving BBDation a fresh identity.

Leading the project, I ensured that not only the formula and new colors met the highest standards but also orchestrated the creation of a new name and logo. Our choice was a sophisticated nude-pink and gold aesthetic, radiating femininity and warmth. The primary focus was on crafting packaging that would captivate customers instantly when placed alongside other brands on the shelf. After all, what could be more appealing than a product that is beautiful both inside and out?